I did a bunch of traveling over winter break. And there are a few things that are a constant about traveling: the first is the hassle, which I partially deal with by taking trains whenever I can instead of flying. The other is seeing large displays of Rosetta Stone boxes. It’s to the point that I get annoyed seeing the same ads of the farmer boy going after the supermodel, but at the same time I think they made a pretty smart move in deciding where to advertise. By targeting travelers, they tend to get the people that travel the most, who are the most likely to want/need to learn another language.
I mean, I know that advertisers will advertise on channels that have the right audiences for their products, or in the right magazines and so on. But it’s never as in-your-face as with Rosetta Stone in airports and train stations. Kudos, I suppose.